Pipedrive to Brevo Nurture Sequence Integration

Comparison matrix

ROI metrics

Automating Pipedrive deal ingestion into Brevo nurture sequences saves 35 rep hours per month on manual list export and email creation, paying off setup costs in under 3 weeks.

Step-by-step setup guide

1. 1.Generate Brevo v3 API Key and Configure Nurture List

   Log in to Brevo, navigate to SMTP & API > API Keys, and generate a key. Next, create a target nurture list under Contacts > Lists (note the numeric list ID, e.g., 42). Set up an automation workflow triggered by the 'Contact added to list' event.

   curl -X GET "https://api.brevo.com/v3/contacts/lists/42" \
     -H "accept: application/json" \
     -H "api-key: xkeysib-YOUR_BREVO_API_KEY"

2. 2.Identify Deal Custom Fields in Pipedrive

   Call Pipedrive dealFields endpoint to identify custom field hash keys for pipeline qualification data, such as nurture interest or persona tags, ensuring matching attributes exist in Brevo.

   curl -X GET "https://api.pipedrive.com/v1/dealFields?api_token=YOUR_PIPEDRIVE_TOKEN"

3. 3.Register Pipedrive added.deal Webhook

   Establish a webhook subscription in Pipedrive targeting your ingestion endpoint. This triggers an immediate payload whenever a rep creates or moves a lead into the nurture pipeline.

   curl -X POST "https://api.pipedrive.com/v1/webhooks" \
     -H "Content-Type: application/json" \
     -d '{
       "event_action": "added",
       "event_object": "deal",
       "subscription_url": "https://api.yourdomain.com/webhooks/pipedrive",
       "api_token": "YOUR_PIPEDRIVE_TOKEN"
     }'

4. 4.Ingest Webhook and Fetch Full Person Details

   Upon receiving the webhook, extract current.person_id.value. If email is not present in the deal webhook context, issue a GET request to Pipedrive /persons/{id} to retrieve primary email and phone.

   curl -X GET "https://api.pipedrive.com/v1/persons/10892?api_token=YOUR_PIPEDRIVE_TOKEN"

5. 5.Upsert Contact into Brevo Nurture List

   Send a POST request to Brevo /contacts with updateEnabled=true to add or update the contact attributes and immediately bind them to your automated sequence list ID.

   curl -X POST "https://api.brevo.com/v3/contacts" \
     -H "Content-Type: application/json" \
     -H "api-key: xkeysib-YOUR_BREVO_API_KEY" \
     -d '{
       "email": "alex.rivers@example.com",
       "attributes": {
         "FIRSTNAME": "Alex",
         "DEAL_VALUE": 5000,
         "PIPELINE_STAGE": "Lead Qualified"
       },
       "listIds": [42],
       "updateEnabled": true
     }'

Webhook payload example

{
  "v": 1,
  "matches_filters": {
    "current": []
  },
  "meta": {
    "action": "added",
    "change_source": "app",
    "company_id": 849201,
    "entity_id": 45019,
    "host": "app.pipedrive.com",
    "id": 912830,
    "is_bulk": false,
    "matches_filters": {
      "current": []
    },
    "object": "deal",
    "permitted_user_ids": [10294],
    "pipedrive_service_name": "deals",
    "timestamp": 1709549822,
    "user_id": 10294,
    "webhook_id": 1205
  },
  "current": {
    "id": 45019,
    "user_id": 10294,
    "person_id": {
      "name": "Alex Rivers",
      "email": [{"value": "alex.rivers@example.com", "primary": true}],
      "value": 10892
    },
    "org_id": {
      "name": "Apex Logistics",
      "value": 4018
    },
    "stage_id": 2,
    "title": "Apex Logistics - 50 Seats",
    "value": 5000,
    "currency": "USD",
    "add_time": "2024-03-04 10:57:02",
    "status": "open",
    "pipeline_id": 1
  },
  "previous": null
}

FAQ